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Marketing Lead – Wellness Extract

About Wellness Extract

Wellness Extract is a high-growth, research-backed company in the nutraceutical and wellness space. We develop scientifically formulated supplements and health products for global markets. Our business is driven through a strong Direct-to-Consumer (D2C) model supported by advanced digital infrastructure, Shopify-powered e-commerce, and expert internal teams in content, design, technology, and digital marketing. Our core markets include North America, Europe, and Asia.

Position Summary

We are looking for a strategic and execution-focused Marketing Lead with 7–10 years of experience in driving digital growth for D2C brands. The ideal candidate has strong hands-on expertise in paid media, funnels, CRM automation, and performance-driven marketing. You will work closely with senior leadership and lead a cross-functional team to deliver measurable business outcomes.

Key Responsibilities

Full-Funnel Strategy

• Plan and execute TOFU, MOFU, BOFU strategies across awareness, acquisition, conversion, and retention.

Paid Media Execution

• Manage and scale multi-platform paid campaigns on Meta (FB/IG), Google, YouTube, and TikTok.

Funnel Development & Optimization

• Build and optimize funnels using ClickFunnels, GoHighLevel, and Funnelytics.
• Run A/B tests and continuously improve conversion paths.

Affiliate & Influencer Programs

• Support the development and scaling of influencer outreach and affiliate partnerships.

Agency Coordination

• Manage agency relationships to ensure aligned goals, timely delivery, and strong ROI.

CRM, Email & Automation

• Plan and execute email marketing, lead nurturing, and automations via ActiveCampaign / HubSpot.
• Own CRM segmentation, drip campaigns, and re-engagement workflows.

Analytics & Reporting

• Set up and interpret dashboards using GA4, Looker Studio, Triple Whale, and Northbeam.
• Translate insights into actionable strategies.

Conversion Rate Optimization

• Improve landing pages, checkout flows, retargeting funnels, and overall user experience.

Team Leadership

• Lead and mentor a small in-house marketing team across performance, content, creatives, and automation.

Key Requirements

• 7–10 years of experience in E-commerce or D2C marketing (wellness, supplements, or related industries preferred).
• Strong track record managing full-funnel strategies with measurable business impact.
• Proficiency in Funnelytics, GoHighLevel, ClickFunnels, Meta Ads Manager, and GA4.
• Experience with influencer and affiliate program execution.
• Hands-on experience with paid campaigns across search, social, and display.
• Strong leadership skills with experience managing cross-functional teams.
• Highly data-driven with the ability to turn insights into action.
• Organized, self-motivated, and eager to drive growth.

Why Join Wellness Extract?

• Play a key leadership role shaping marketing strategy and execution.
• Work with a strong, scaling global wellness brand with proven product-market fit.
• Leverage a modern marketing tech stack including Funnelytics, GoHighLevel, ClickFunnels, and Triple Whale.
• Build and grow high-performing funnels, affiliate programs, and influencer partnerships.
• Collaborate directly with founders and senior leadership.
• Join a mission-driven company innovating in health, longevity, and functional wellness.

Job Description – Senior Content Editor

About Wellness Extract:

Wellness Extract is a leading Canadian healthcare company committed to bridging the gap between premium healthcare and science-backed natural wellness. With a growing global footprint and a strong focus on natural supplements, we are now expanding our product innovation capabilities in India with a special focus on Ayurvedic and nutraceutical product lines.

Whom we are looking for:

We’re seeking a detail-oriented, creative, and strategic Content Editor to lead the development, editing, and optimization of content across multiple digital channels. The ideal candidate has a strong command of language, an eye for accuracy and brand consistency, and experience working within the health, wellness, or nutraceutical space.

Key Responsibilities:

• Lead the content strategy, editing, and publishing for blogs, landing pages, emailers, product pages, and video scripts.
• Ensure all content is medically accurate, FDA/Health Canada compliant, and aligned with brand voice guidelines.
• Write and edit compelling, creative, and conversion-focused copy across multiple channels.
• Oversee script writing for product videos, social reels, YouTube series, and educational content.
• Optimize content for SEO and Google AI Overviews, ensuring content ranks effectively in organic search.
• Leverage AI tools (ChatGPT, Perplexity, Jasper, SurferSEO, Google AI tools, etc.) to enhance productivity, research, and ideation.
• Develop and maintain a content calendar to ensure consistent publishing and alignment with campaigns.
• Collaborate with content writers, designers, marketing managers, and medical reviewers to deliver high-quality outputs.
• Track and analyze content performance metrics (organic ranking, engagement, conversion rates), making data-driven improvements.
• Stay updated with the latest SEO trends, Google algorithm changes, AI egies to enhance public trust, credibility, and brand authority in the nutraceutical industry.

Qualifications & Skills:

•  Proven experience leading content strategy and publishing across blogs, landing pages, emailers, product pages, and video scripts.

•  Strong editing and writing skills with a focus on compelling, creative, and conversion-driven copy.

•  Deep understanding of medical accuracy and compliance with FDA/Health Canada regulations.

•  Ability to maintain brand voice across all content formats and channels.

•  Expertise in scriptwriting for videos (product demos, social reels, YouTube, educational).

•  Solid grasp of SEO best practices and Google AI Overviews optimization.

•  Proficient in using AI tools like ChatGPT, Perplexity, Jasper, SurferSEO, and Google AI for content research and creation.

•  Experience developing and managing a content calendar aligned with marketing campaigns.

Why Join us?

•  Purpose with Impact: Your words will help build public trust in nutraceutical science and guide people toward better health choices.

•  Innovation-Driven Culture: We embrace the latest tools and technologies — from AI-assisted content creation to data-driven SEO — to keep our storytelling ahead of the curve.

•  Collaboration at Its Core: You’ll work hand-in-hand with medical reviewers, marketing strategists, and creative professionals to produce content that’s both accurate and compelling.

•  Professional Growth: As part of a rapidly growing brand, you’ll have the chance to expand your skills, experiment with new formats, and take ownership of content initiatives.

•  Wellness-Focused Environment: We live our values — promoting balance, well-being, and continuous learning for our team as much as for our customers.

How to Apply

Ready to drive growth and make an impact in the health and wellness industry? Submit your application today, including your resume, to hr@wellnessextract.com. Applications are reviewed on a rolling basis—apply early to secure your chance to join our team!

Graphic Designer Manager

About the Role
We are seeking an experienced Graphic Design Manager with strong creative direction abilities and a modern, AI-enhanced design approach. You will lead a team of designers to produce high-quality visual assets across branding, packaging, Amazon/eCommerce, social media, and marketing.
This role requires a blend of traditional design expertise, leadership, and hands-on experience with AI tools that enhance creativity and scale output.

Key Responsibilities

1. Creative & Visual Direction

• Lead the development of high-quality designs for packaging, branding, Amazon listings, digital campaigns, and marketing assets.
• Maintain consistency of brand identity across all platforms.
• Guide designers from concept through execution, ensuring alignment with brand and campaign strategies.

2. AI-Enhanced Creative Workflow

• Integrate AI tools such as MidJourney, Adobe Firefly, ChatGPT, Figma AI, and Runway into daily design processes.
• Utilize tools like Veo, Higgsfield, and Kling for product ads, videos, and creative visual production.
• Implement automation workflows to scale design production efficiently.
• Train and mentor the team on AI-driven design methodologies and emerging technologies.

3. Team Leadership & Project Management

• Manage, mentor, and support a multidisciplinary design team.
• Assign tasks, review work, and oversee timelines to ensure on-time delivery.
• Provide structured feedback to elevate design quality and support professional growth.
• Foster a collaborative, innovative, and high-performance design culture.

4. Packaging & Branding Execution

• Oversee end-to-end packaging and label design across product lines.
• Ensure packaging aligns with brand narrative, premium positioning, and regulatory requirements.
• Collaborate with product, marketing, and Amazon teams to create conversion-focused packaging and listing visuals.

5. Cross-Functional Collaboration

• Work closely with marketing, product, content, and performance teams to align creative direction with business goals.
• Contribute to creative strategy for Amazon PPC, social media campaigns, website content, and video production.

6. Quality Control & Brand Governance

• Maintain the highest standards for all creative output.
• Ensure adherence to brand guidelines and visual consistency across all materials.
• Review, refine, and approve all final deliverables before release.

Required Skills & Qualifications

• 5+ years of experience in graphic design, branding, or creative leadership.
• Strong portfolio demonstrating expertise in branding, packaging, and digital design.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.
• Experience with AI-powered creative tools such as MidJourney, Adobe Firefly, Figma AI, etc.
• Strong understanding of typography, layout, color theory, and visual hierarchy.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent communication, leadership, and presentation skills.

Preferred (Bonus) Skills

• Experience in FMCG, wellness, supplements, or beauty industries.
• Familiarity with Amazon listing design and eCommerce optimization.
• Experience with After Effects or basic motion graphics knowledge.
• Understanding of AI-generated video pipelines (Runway, Veo, Kling).
• Experience collaborating with video and motion design teams.

Why Join Us

• Work at the intersection of design, technology, and AI innovation.
• Lead and grow a creative team within a rapidly scaling brand.
• Build next-generation design systems using advanced AI workflows and automation.
• Join a collaborative environment that values creativity, innovation, and strategic thinking.

Senior Software Developer (Machine Learning & Generative AI)

Role Overview

We are seeking a highly skilled and motivated Senior Software Developer with a strong background in machine learning, generative AI, and full-stack development. The ideal candidate will have both technical depth and leadership capabilities to architect, build, and deploy AI-driven solutions that accelerate product innovation.

Key Responsibilities

• Design, develop, and maintain machine learning models and generative AI systems.
• Lead the end-to-end development of AI-enabled applications from concept to deployment.
• Collaborate with product managers and data scientists to define project scope, strategy, and deliverables.
• Optimize algorithms for performance, scalability, and accuracy.
• Oversee backend and frontend integration using full-stack technologies.
• Mentor junior developers and participate in peer code reviews.
• Ensure best practices in software architecture, coding standards, and CI/CD pipelines.

Required Skills

• Strong programming expertise in Python, JavaScript/TypeScript, and modern frameworks (React, Node.js, FastAPI, etc.).
• Hands-on experience with machine learning frameworks such as PyTorch or TensorFlow.
• Experience in developing or fine-tuning large language models (LLMs) and generative AI systems, with knowledge of LangChain.
• Knowledge of data engineering tools and cloud environments (AWS, GCP, or Azure).
• Understanding of containerization (Docker) and version control (Git).
• Experience in system design, API architecture, and microservices development.

Preferred Qualifications

• Bachelor’s or Master’s degree in Computer Science, AI, or related fields.
• Exposure to vector databases, prompt engineering, or multimodal AI systems.
• Previous experience leading small technical teams or projects.
• Strong analytical thinking, problem-solving, and communication skills.

Why Join Us

• Opportunity to work on cutting-edge AI products shaping the next generation of technology.
• Collaborative, innovation-driven, and growth-oriented culture.
• Competitive compensation and flexible work arrangements

Job Description – Marketing & Communications Associate

Location – Abbotsford, British Columbia, Canada

JOB DESCRIPTION

About Wellness Extract
Wellness Extract is the #1 Vitamin E brand in North America and one of the fastest-growing supplement companies globally. With four international offices and a 40+ person marketing team, we are on a mission to make science-backed wellness accessible across the US, Canada, UK, Australia, and beyond. We are not just building a supplement brand — we are building a global lifestyle brand.

Our strategies include programmatic marketing campaigns, influencer partnerships, podcasts, PR, TikTok series, Instagram reels, LinkedIn thought leadership, and live events. We’re also integrating AI-driven marketing into everything we do.

We are looking for a creative, outgoing, and ambitious Marketing & Communications Associate to join our team and become one of the faces of our brand.

RESPONSIBILITIES

1. Brand Voice & Content Creation
• Develop and publish content across TikTok, Instagram, YouTube Shorts, LinkedIn, and other platforms
• Appear on camera for podcasts, reels, interviews, and event recaps
• Shape how younger audiences perceive and experience the brand

2. Marketing, PR & Events
• Identify and explore PR opportunities including podcasts, media coverage, and influencer collaborations
• Assist CEO and COO in executing local events, brand activations, and thought leadership campaigns
• Research and recommend new marketing opportunities within the health and wellness space

3. Project Coordination & AI Integration
• Coordinate with the global marketing team to manage timelines and deliverables
• Use project management tools such as Zoho Projects, Jira, and Microsoft Project to track tasks
• Design workflows and mind maps in Miro to support campaigns and initiatives
• Learn and implement AI tools and prompt engineering to enhance campaign effectiveness

QUALIFICATIONS
• Outgoing, creative, and comfortable on social media
• Confident on camera and able to represent the brand in public settings
• Strong written communication skills (blogs, captions, scripts, posts)
• Highly organized with the ability to manage multiple projects simultaneously
• Eager to learn and apply marketing technologies, including AI
• Interested in a fast-paced role with direct access to executive leadership

WHY JOIN US
• Work with the leading Vitamin E brand in North America
• Join a rapidly growing international wellness company
• Gain hands-on experience in influencer marketing, AI-powered campaigns, public relations, and content strategy
• Receive direct mentorship from the CEO and COO
• Enjoy a creative, public-facing role with clear growth potential to full-time and leadership positions

Job Description – Senior Public Relations Specialist

About Wellness Extract:

Wellness Extract is a leading Canadian healthcare company committed to bridging the gap between premium healthcare and science-backed natural wellness. With a growing global footprint and a strong focus on natural supplements, we are now expanding our product innovation capabilities in India with a special focus on Ayurvedic and nutraceutical product lines.

Whom we are looking for:

We are seeking a highly experienced and strategic PR professional to protect, strengthen, and elevate our brand image and reputation in a competitive and regulatory-sensitive industry. The Senior Public Relations Specialist will be responsible for reputation management, crisis communication, brand positioning, strategic storytelling, and media relations. This individual will play a crucial role in shaping how Wellness Extract is perceived by the public, healthcare professionals, regulators, and the media.

Key Responsibilities:

1. Brand Reputation & Trust Building:

Develop and execute PR strategies to enhance public trust, credibility, and brand authority in the nutraceutical industry.

Ensure all communication aligns with scientific integrity, regulatory standards, and brand values.

Monitor media and public sentiment, proactively identifying potential reputation risks.

2. Crisis Communication & Damage Control:

Lead all PR responses during product-related concerns, misinformation, regulatory scrutiny, or public backlash.

Draft official statements, Q&As, press releases, and responses to ensure transparent and timely communication.

Build and maintain crisis communication protocols and train key stakeholders in best practices.

3. Strategic Analysis & Intelligence:

Conduct SWOT analyses to identify communication strengths, weaknesses, opportunities, and threats.

Perform comparison and competitor analyses to strengthen brand differentiation and market positioning.

Provide leadership with actionable PR insights and strategies based on media trends, industry regulations, and consumer behaviour.

4. PR Documentation & Governance:

Maintain a structured archive of all PR campaigns, media coverage, product communications, and regulatory statements.

Prepare executive-level PR reports on media performance, sentiment analysis, and campaign ROI.

Ensure all messaging is compliant with nutraceutical marketing regulations and scientific claims are properly substantiated.

5. Media & Stakeholder Relations:

Build and nurture strong relationships with health journalists, medical writers, wellness influencers, and scientific media outlets.

Pitch science-based wellness stories and secure high-quality earned media coverage.

Coordinate press events, interviews, and thought leadership opportunities for executives.

Qualifications & Skills:

• 2 to 4 years of experience in PR, preferably within healthcare, nutraceuticals, pharmaceuticals, wellness, or life sciences.
• Proven track record in crisis communication, reputation protection, and strategic media management.
• Strong understanding of regulatory and compliance standards in nutraceutical or health-related industries (e.g., FDA, Health Canada, TGA, EFSA).
• Excellent writing, editing, and presentation skills with an authoritative and empathetic communication style.
• Experience in handling sensitive and scientific communication with accuracy and credibility.

referred Skills & Attributes:

• Strong media network in health, science, and wellness sectors.
• Experience working - C-suite executives, representing brands at high-stakes interview / events.
• Exceptional judgment under pressure and the ability to respond quickly and strategically.
• Strong analytical skills to interpret data, public sentiment, and industry trends.
• Ability to simplify complex scientific or regulatory information for public understanding.

Core Competencies:

• Strategic Reputation Management
• Crisis Communication Leadership
• Scientific & Regulatory Messaging
• Media Relations & Influencer Engagement
• Analytical & Competitive Intelligence
• Documentation & Governance Excellence
• Stakeholder Trust Building

Why Join Us?

• Shape and protect the reputation of a global wellness brand.
• Lead impactful PR campaigns in a fast-growing, science-driven industry.
• Build strong media and stakeholder relationships worldwide.
• Collaborate with senior leaders and industry experts.
• Enhance your skills with diverse, multi-market experience.
• Receive competitive compensation and benefits.

Job Description - Human Resources Executive 

About Us: 

Wellness Extract is a Canada-based global eCommerce brand offering science-backed nutritional supplements. With a presence in the US, UK, Australia, and India, our Indian subsidiary supports global operations. 

Job Summary: 

We are seeking a proactive and detail-oriented HR Coordinator to support daily HR operations. This role is key in maintaining employee records, assisting with recruitment and onboarding, and ensuring smooth execution of HR policies and procedures. 

Key Responsibilities: 

● Coordinate end-to-end recruitment projects for various Job Positions 

● Assist with onboarding new hires and conducting orientation sessions 

● Maintain accurate employee records in the HRIS system 

● Support employee benefits administration and basic HR-related inquiries 

● Assist in organizing employee engagement initiatives and training sessions 

● Ensure compliance with company policies and employment laws 

● Prepare HR documents, reports, and presentations as needed 

Requirements: 

● Bachelor's degree in Human Resources, Business Administration, or a related field

● 1–2 years of experience in an HR or administrative role 

● Strong organizational, communication, and interpersonal skills 

● Attention to detail and ability to handle confidential information 

● Proficient in Microsoft Office; experience with HR systems is a plus