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Job Description - Chief Finance Officer (CFO)

About Wellness Extract:

Wellness Extract is a globally expanding Canadian healthcare company focused on delivering science-backed, natural health supplements that empower individuals to take charge of their well-being. Our unique formulations, ethical sourcing, and commitment to transparency have made us a leading name in the wellness space. Operating across North America, Europe, Australia, and Asia, we are at the forefront of reshaping global perceptions around natural healing and holistic health.

Role Summary:

The CFO will be a key member of the Executive Leadership Team (ELT), entrusted with safeguarding the company’s financial integrity, overseeing international financial operations, and driving long-term value creation. This executive will lead the finance function with global oversight, bridging tactical financial control with high-level strategy to support a rapidly scaling product-based business.

This role goes beyond accounting—it demands a global financial architect, an operations strategist, and a tech-forward systems leader with hands-on experience in managing diverse financial ecosystems including QuickBooks, Zoho Books, Xero, and Tally.

Key Areas of Responsibility:

1. Strategic Financial Leadership

• Design and implement multi-year financial roadmaps aligned with the company’s global growth ambitions and market expansion plans.
  
• Collaborate closely with the CEO, Founder, and Board of Directors on investment planning, M&A evaluations, and capitalization strategies.
  
• Lead financial due diligence, feasibility studies, and risk modeling for new market entries, product launches, and vertical integrations.
  
• Champion investor relations and ensure transparency and trust through data-backed reporting and strategic communication.
  

 2. Global Financial Planning, Budgeting & Forecasting

• Spearhead the budgeting lifecycle across countries, ensuring regional relevance and consolidated visibility.
  
• Develop real-time forecasting models that incorporate dynamic inputs from product sales, seasonal trends, and market disruptions.
  
• Create robust financial KPIs, dashboards, and benchmarking tools that inform company-wide decision-making.
  
• Drive cross-functional financial planning with marketing, supply chain, R&D, and HR departments.
  
  

3. Accounting & Compliance Management (Multi-Country & Multi-Platform)

• Direct the global accounting function using a blend of:
  
• QuickBooks (Canada, USA, Amazon integrations)
  
• Zoho Books (UK, Australia)
  
• Xero (Global D2C and Shopify integrations)
  
• Tally (India operations and GST compliance)
  
• Lead monthly, quarterly, and annual closings across jurisdictions, ensuring uniformity in treatment, intercompany eliminations, and timely consolidation.
  
• Establish and enforce group-level accounting policies that are IFRS/GAAP compliant.
  
• Manage audit processes (internal and external), regulatory reporting, and legal finance disclosures in all active regions.

 4. Cash Flow, Treasury & Working Capital Management

• Monitor and optimize global liquidity, including cash reserves, accounts receivables/payables, and inventory cycles.
  
• Design hedging strategies to mitigate exposure to currency fluctuations and macroeconomic volatility.
  
• Establish banking relationships globally and introduce multi-currency treasury management platforms.
  
• Develop systems for digital payments, card settlements, and FX conversions, including fintech integrations.
  

5. Global Taxation, Legal & Statutory Compliance

• Ensure 100% adherence to:
  
• Indian regulations (GST, TDS, SEZ benefits, RBI guidelines)
  
• USA (IRS tax laws, state sales tax, nexus implications)
  
• Canada (CRA, GST/HST/PST)
  
• UK (HMRC, VAT filings, PAYE)
  
• Australia (ATO, BAS, superannuation obligations)
  
• Oversee global transfer pricing documentation, BEPS compliance, and cross-border tax optimization strategies.
  
• Liaise with tax consultants, lawyers, and governmental authorities across countries to streamline statutory submissions and approvals.
  

6. Systems Integration & ERP Readiness

• Evaluate existing financial systems and lead the transition from current platforms (QB, Zoho, Xero, Tally) to an integrated cloud-based ERP (e.g., NetSuite, SAP, Odoo) as scale demands.
  
• Implement automation tools for payroll, invoice processing, vendor management, and analytics.
  
• Ensure system security, access control, audit trails, and compliance with GDPR and IT security standards.

7. Finance Team Building & Global Leadership

• Structure and scale a geographically distributed finance and accounts team covering:
  
• Accounts Payable & Receivable
  
• FP&A
  
• Taxation & Compliance
  
• Treasury & Investor Reporting
  
• Develop SOPs, accountability matrices, and KPIs to drive efficiency, consistency, and a culture of ownership.
  
• Conduct ongoing training to enhance team proficiency in financial tools, regulatory changes, and global reporting standards.

Required Qualifications:

• Chartered Accountant (CA), Certified Public Accountant (CPA), or equivalent international designation (CMA, ACCA) preferred.
  
• At least 8+ years of progressive financial leadership experience, with 5+ years at a senior leadership level, preferably in a global, product-based, wellness, or FMCG environment.
  
• Deep working knowledge of QuickBooks, Zoho Books, Xero, and Tally.
  
• Hands-on experience with ERP implementation and systems integration.
  
• Proven record in cross-border finance management, international taxation, and treasury oversight.
  
• M&A exposure, capital raising, and investor relations experience are highly desirable.
  
• Strong grasp of supply chain finance, e-commerce accounting, and omnichannel revenue reconciliation.
  
• Exceptional interpersonal, analytical, and strategic communication skills.
  

Preferred Traits:

• Visionary with a meticulous eye for detail
  
• Integrity-driven with a strong sense of corporate ethics
  
• Growth-oriented mindset with resilience under pressure
  
• Deep interest in wellness, holistic health, and sustainability
  
• Entrepreneurial drive with strong problem-solving skills

What Wellness Extract Offers You:

• A high-impact leadership role in a purpose-driven, global company
  
• Competitive salary
  
• Opportunity to build global finance from the ground up
  
• Direct collaboration with founders and strategic advisors
  
• Empowering workplace culture focused on wellness, innovation, and integrity
  
• Long-term equity and leadership growth opportunities

Social Media Marketing Manager  

About Us: 

Wellness Extract is a global health and wellness e-commerce brand, headquartered in Canada, with a growing footprint across the US, UK, Australia, and India. We specialize in science-backed nutritional supplements, committed to improving lives through premium-quality formulations. Our Indian subsidiary, Wellness Extract India Private Limited, operates as a strategic support center for global operations. 

Job Overview: 

We are seeking an experienced and dynamic Influencer Manager to join our growing team. The ideal candidate will have a proven track record in influencer marketing, managing successful influencer collaborations, and utilizing various tools and platforms. In this role, you will be responsible for expanding our influencer network, optimizing influencer campaigns, and driving revenue growth through strategic partnerships. This position is an exciting opportunity to make a significant impact in a fast-paced, high-growth environment. 

Key Responsibilities: 

● Cultivate and maintain relationships with influencers, UGC creators, and other key partners, ensuring long-term collaboration and success. 

● Develop, implement, and optimize influencer marketing strategies to align with brand goals and maximize performance. 

● Monitor and analyze campaign performance, track KPIs, and provide detailed reports to stakeholders. 

● Drive revenue through strategic influencer collaborations and ensure campaigns contribute to overall business objectives. 

● Proficiency with Shopify Collabs, Insense, and similar influencer marketing tools to streamline workflows and manage campaigns effectively.

● Manage budgets for influencer campaigns and allocate resources to maximize ROI and campaign effectiveness. 

● Stay up to date on trends in influencer marketing, including trending influencers and emerging platforms, to keep campaigns fresh and relevant.

● Work closely with cross-functional teams, including marketing, PR, and product teams, to execute successful influencer campaigns. 

● Experience in managing PR companies and collaborations for influencer outreach is a plus. 

Skills and Qualifications: 

● Excellent verbal and written communication skills, with the ability to build relationships with influencers and internal stakeholders. 

● Ability to work collaboratively within a team and with external partners to achieve shared goals. 

● Strong organizational skills and ability to manage multiple influencer campaigns simultaneously. 

● A creative mindset to develop engaging influencer marketing strategies that resonate with target audiences. 

● Experience in managing PR companies and influencer outreach is a plus. 

● Comfort using Google Drive and other project management tools to organize and collaborate. 

Why Join Us? 

● Be part of a fast-paced, innovative, and dynamic team. 

● Opportunity to work on high-impact campaigns with top-tier influencers. 

● Competitive salary and growth opportunities. 

● Collaborative work environment with a focus on professional development. 

Job Description - Human Resources Executive 

About Us: 

Wellness Extract is a Canada-based global eCommerce brand offering science-backed nutritional supplements. With a presence in the US, UK, Australia, and India, our Indian subsidiary supports global operations. 

Job Summary: 

We are seeking a proactive and detail-oriented HR Coordinator to support daily HR operations. This role is key in maintaining employee records, assisting with recruitment and onboarding, and ensuring smooth execution of HR policies and procedures. 

Key Responsibilities: 

● Coordinate end-to-end recruitment projects for various Job Positions 

● Assist with onboarding new hires and conducting orientation sessions 

● Maintain accurate employee records in the HRIS system 

● Support employee benefits administration and basic HR-related inquiries 

● Assist in organizing employee engagement initiatives and training sessions 

● Ensure compliance with company policies and employment laws 

● Prepare HR documents, reports, and presentations as needed 

Requirements: 

● Bachelor's degree in Human Resources, Business Administration, or a related field

● 1–2 years of experience in an HR or administrative role 

● Strong organizational, communication, and interpersonal skills 

● Attention to detail and ability to handle confidential information 

● Proficient in Microsoft Office; experience with HR systems is a plus

Job Title: Senior Content Writer

Location: Ambala, Onsite

About the Company and Requirement:
Wellness Extract, a leading healthcare company based in Canada, seeks a Senior Content Writer.

Key Responsibilities:

• Blogging Expert with good experience in writing medical-level blogs - Scientific blogs.
• Research, write, edit, and proofread healthcare-related content, including articles, blog posts, website copy, social media posts, and marketing materials.
• Demonstrate a strong understanding of healthcare topics, trends, and terminology, ensuring accuracy and relevance in all content.
• Implement best search engine optimization (SEO) practices to improve content visibility and ranking on search engines.
• Collaborate with the marketing team to develop content strategies that support overall marketing goals and initiatives.
• Create content that resonates with our target audience, driving engagement, interaction, and brand loyalty.
• Ensure all content meets high standards of quality, accuracy, and compliance with company policies and industry regulations.
• Keep abreast of industry developments, emerging trends, and competitor activities to continually enhance content effectiveness and relevance.
• Work closely with cross-functional teams, including marketing, design, and product development, to ensure content alignment and consistency across all channels.

Our Expectations:

• Bachelor's degree in English, Journalism, Communications, or a related field.
• Proven experience (3+ years) as a Content Writer, preferably in the healthcare industry.
• Exceptional writing, editing, and proofreading skills with keen attention to detail.
• Strong understanding of SEO principles and best practices.
• Ability to translate complex healthcare topics into clear, concise, and engaging content.
• Creative thinking and problem-solving skills.

Interested candidates, please share your resume with hr@wellnessextract.com or career@wellnessextract.com.

Designation: QuickBooks Accountant

Experience: 2-3 years of experience 

Job Location: Onsite - Ambala 

Wellness Extract strives to create a breakthrough in the healthcare and wellness industry by creating a complete range of affordable, innovative, and science-based health supplements. Our sole mission is to empower people to take charge of their own health and well-being and live their best lives. 

We believe that a strong team is the core foundation of any company, and WE are proud of our collaborative environment, which supports talented and enthusiastic people. Join us for an exciting and fulfilling career. 

We are seeking passionate individuals with strong expertise in the Financial domain using QuickBooks. This job role will be an exciting opportunity for ambitious individuals who are interested in a stimulating and challenging career. 

Job Overview:

The QuickBooks Accountant will be responsible for managing and overseeing financial transactions, payroll, sales, tax filing, and reconciliations for Wellness Extract. This role requires expertise in QuickBooks and a strong understanding of accounting practices for multiple countries, including the US, UK, Canada, and Australia. The ideal candidate will ensure accuracy and compliance in financial reporting and provide valuable support to the finance team and coordination with the company's CPA.

Key Responsibilities:

1. Payroll Management:

• Processed and managed payroll for employees in the US and Canada.
• Ensure compliance with local payroll regulations and tax laws.
• Handle payroll queries and resolve any discrepancies.

2. Sales Management:

• Manage sales transactions through various portals, including Amazon.
• Focus on sales management through Shopify for Canada, ensuring tax compliance.
• Monitor and reconcile sales data to ensure accuracy.

3. Tax Filing:

• Prepare and file taxes for the US, UK, Canada, and Australia.
• Ensure all tax filings are completed accurately and on time.
• Stay updated on tax regulations and changes in each country.

4. Coordination with CPA:

• Collaborate with the company's CPA for accurate financial reporting.
• Provide necessary documentation and information for audits and tax filings.
• Address and resolve any accounting issues in coordination with the CPA.

5. Reconciliation:

• Perform bank reconciliations and ensure all transactions are recorded correctly.
• Conduct QuickBooks credit reconciliations to maintain accurate financial records.
• Reconcile accounts payable and receivable regularly.

6. Purchases and Expense Management:

• Manage purchases and track expenses efficiently.
• Categorize and record transactions accurately in QuickBooks.
• Monitor and control expenses to ensure they align with the budget.

7. Financial Reporting:

• Prepare and maintain financial reports, including balance sheets, income statements, and cash flow statements.
• Analyze financial data and provide insights to support decision-making.
• Ensure all financial reports comply with accounting standards and regulations.

8. UK Tax Handling:

• Manage and file VAT returns for UK operations.
• Ensure compliance with UK tax regulations and reporting requirements.

9. Expense Tracking:

• Track and manage all company expenses, ensuring proper documentation.
• Implement expense control measures and identify cost-saving opportunities.

10. DHL and Logistics:

• Oversee and manage logistics expenses, including DHL shipping.
• Ensure accurate tracking and recording of shipping expenses.

Education:

• Bachelor’s degree in Accounting, Finance, or related field. CPA or equivalent certification is a plus.

Experience:

• Minimum of 3-5 years of experience in accounting, with a strong focus on QuickBooks.
• Experience in managing payroll for the US and Canada and handling tax filings for multiple countries.

Skills:

• Proficiency in QuickBooks and other accounting software.
• Strong understanding of payroll management and tax regulations.
• Excellent organizational and time-management skills.
• Attention to detail and accuracy in financial reporting.
• Strong communication and coordination skills.

Attributes:

• Analytical and problem-solving mindset.
• Ability to work independently and as part of a team.
• Integrity and confidentiality in handling financial information.

Interested candidates can apply by sending their resume and cover letter to career@wellnessextract.com and hr@wellnessextract.in. 

Company Description

Wellness Extract (WE) is a leading health and wellness brand committed to empowering individuals through premium, science-backed wellness products. As an innovative and rapidly expanding company, we take pride in delivering exceptional solutions that cater to the needs of practitioners, wholesalers, and consumers. Join us in our mission to transform lives and elevate wellness standards worldwide.

Role Description

We are seeking a motivated door-to-door sales and business development specialist to join our team in Abbotsford, BC. This full-time, on-site role focuses on acquiring new practitioners and wholesalers while maintaining strong relationships with existing partners. The Specialist will be responsible for engaging with customers, promoting products, providing exceptional customer service, conducting sales, and managing sales training programs.

Key Responsibilities

Sales Activities:

• Canvass assigned territories to identify potential customers, including practitioners and wholesalers, and present products effectively.
• Develop tailored pitches that align with the brand voice and resonate with target audiences.

Business Development:

• Identify and onboard new practitioners and wholesalers, showcasing the value of our products for their businesses.
• Build and maintain strong relationships with existing practitioners and wholesalers through regular communication and support.
• Collaborate with partners to understand their needs and provide customized solutions that drive mutual growth.

Negotiation & Closing:

• Handle objections, negotiate pricing, and close sales agreements with new partners.
• Provide necessary training materials and resources, such as webinars or product demos, to ensure seamless onboarding for new practitioners and wholesalers.

Follow-Up & Communication:

• Maintain consistent communication with existing partners to ensure satisfaction, address concerns, and foster loyalty.
• Act as the primary point of contact for all practitioner and wholesaler inquiries, ensuring prompt resolution of issues.

Reporting & Strategy:

• Track daily progress, document sales activities, and maintain records in CRM systems.
• Provide insights into market trends and partner feedback to inform business strategies.

Qualifications

• Proven experience in door-to-door sales or business development, preferably in the wellness or health industry.
• Strong communication, negotiation, and interpersonal skills.
• Ability to craft compelling pitches that reflect the company’s brand voice.
• Experience working with practitioners or wholesalers is a strong asset.
• Self-motivated with the ability to work independently and meet sales targets.
• Knowledge of the health and wellness industry is a plus.
• Bachelor’s degree in Business or related field (preferred).
• Flexible schedule, including evenings or weekends, as needed.
• Valid driver’s license and access to reliable transportation preferred.
• Physical ability to stand, walk, or drive for extended periods.

Why Join Us?

• Opportunity to play a key role in a growing company dedicated to transforming lives through wellness.
• Competitive compensation and potential for performance-based incentives.
• Supportive and collaborative team environment.
• Access to exclusive training and resources to enhance your skills.

How to Apply

Ready to drive growth and make an impact in the health and wellness industry? Submit your application today, including your resume and a brief cover letter, to career@wellnessextract.com. Applications are reviewed on a rolling basis—apply early to secure your chance to join our team!

Job Title: PR & Marketing Specialist

Location: Abbotsford, BC (On-Site)

Company: Wellness Extract

About Us

Wellness Extract is a leader in science-backed health supplements, committed to empowering individuals on their wellness journey. Based in Abbotsford, we combine innovation with holistic traditions to create premium, FDA-compliant products.

Key Responsibilities

• Develop and execute comprehensive PR strategies to enhance brand visibility

• Manage media relations and press release communications

• Create professional media packages and press kits

• Design targeted communication materials for diverse media channels

• Coordinate media events and press conferences

• Develop compelling narrative and brand storytelling

• Manage crisis communication protocols

• Track and analyze media coverage and PR campaign effectiveness

• Collaborate with cross-functional teams on marketing initiatives

Qualifications

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field

• 2-3 years of professional PR/marketing experience

• Exceptional written and verbal communication skills

• Strong portfolio of media package development

• Proficiency in media relations and communication strategies

• Advanced presentation and storytelling capabilities

Required Skills

• Media relationship management

• Strategic communication planning

• Professional content creation

• Performance metrics analysis

Why Join Wellness Extract?

• Competitive compensation

• Dynamic wellness-focused work environment

• Professional growth opportunities

• Innovative company culture

How to Apply

Ready to drive growth and make an impact in the health and wellness industry? Submit your application today, including your resume, to career@wellnessextract.com. Applications are reviewed on a rolling basis—apply early to secure your chance to join our team!